Our commitment to ethical practice is rooted into our operational model, and underpins our decision making and delivery as a business. We believe that integrity, transparency, and respect are essential in fostering trust with our clients, partners, and the communities we serve.

We adhere to the highest standards of ethical conduct in every aspect of our business. This started at the conception of Rare, and is woven into our core operation, including the cultivation of our team, the services and experience we offer our clients, our pricing model, our Foundation, and our overall impact on society and the environment. We prioritise sustainability, ensuring that our practices not only meet legal requirements but also contribute positively to the world around us.

Our professional standards set out four principles we hold ourselves accountable to, in the interest of ensuring exceptional quality, delivering with integrity and being values-led,  offering uniquely high levels of client protection and assurance, and acting responsibly and ethically. We adhere to all legislative, compliance and regulatory requirements, but we also choose to hold ourselves to a much higher bar and voluntarily align ourselves with the principles of our peers in the charity and social sector, which is more tightly regulated and where there is both an implicit and explicit expectation of a  morally guided mindset and performance. 

Our policies, pledges and voluntary commitments make a firm stance on our high ethical standards. We choose to adopt these practices as a responsible and ethically run business, and we  only work with suppliers and partners who are aligned to our standards and values. These commitments  help ensure that our clients, the team, suppliers and partners are safe and respected, and that the team, suppliers and partners are also contributing to the respect and safety of others. We promote fairness and equality, and we a proudly diverse and inclusive team where every individual is valued. 

In our commitment to ethical practices, we maintain transparent communication with our clients and stakeholders, ensuring that our decisions are informed by a sense of responsibility and accountability. We actively seek to identify, mitigate, and prevent any potential ethical risks, fostering a culture of continuous improvement and vigilance.

We remain dedicated to upholding these principles, recognising that our ethical practices are not just a corporate responsibility, but a moral imperative that guides our journey and defines who we are as a brand. Our promise is to conduct our business in a manner that reflects our values, promoting not just a better service for our clients, but a better impact on the world.